As an eCommerce business owner, monitoring your competitors will help you thrive long-term. Studying what they’re doing right (and wrong) can provide valuable insights to improve your own marketing strategies.

The holiday season is a special time of year as an eCommerce business owner. We get to connect with our customers in a meaningful way and, of course, sell our

Ecommerce businesses are constantly seeking new strategies to drive growth and increase their revenue. Two powerful techniques that work today are cross-selling and upselling. By implementing these techniques, your eCommerce

Today’s consumers have countless options at their fingertips. This means that if you can provide a seamless and enjoyable shopping journey, it will help you stand out from your competition.

Building a loyal customer base can increase the success of any ecommerce business. Implementing a well-designed loyalty program can help drive repeat purchases for your business, and also increase your

When you run an e-commerce business, it’s no secret that customer feedback is needed to meet your goals. Your customers are what make your business go round, and without them,

Video has become an increasingly powerful tool in e-commerce marketing, with brands of all sizes leveraging video to capture attention and engage audiences. From product demonstrations to user generated content,

Today, many e-commerce businesses are investing heavily in online advertising, search engine optimization (SEO), and social media marketing to bring in new customers. And while customer acquisition is an important

It’s finally time to launch that eCommerce business that you’ve been thinking about for years. Setting up your website can feel like a daunting endeavor, but this process can be

There are five senses that we use in our daily lives, and one of the most important is sight. This is why photos are such an important aspect of your

In today’s fast paced world, most things have automation in them. We have automated switches for our lights, production of products, and even automated cars. Automation is an important, time

It’s a new year and you know what that means, it’s time to drop bad habits and pick up good ones. No matter the size of your company, there are

Looking to improve your eCommerce business and reach more customers? Don’t worry, you’re not alone. One of the best ways to do this is by selling on Amazon. This will

For the majority of your customer’s experience, you are in control. You make the ads, the website, take photos, and perform many other tasks to help your products and website

Shopify is a complete commerce platform that a large percentage of business owners use to help grow their business. It has many great features and if you are considering a

Let’s all face it, accounting isn’t the most exciting part of running your business. But with that being said, it’s an important and can’t be ignored. With the rise in

Setting up and building an e-Commerce business isn’t as easy as some people view it from the outside, some think you just upload products to the internet and you will

30 years ago the internet was a passing fad, it has since grown into a critical component of everyday life. All this growth has changed how many of us market

Social media is one of the fastest growing and most powerful business tools that can be used at a relatively inexpensive price. When considering what social media platforms to invest

Google My Business is a free tool for both businesses and organizations to manage the online presence that they have within Google, this also includes Google Maps and Google Search.

BigCommerce is an all-in-one e-commerce platforms that offers a wide variety of tools and solutions for businesses of all sizes. It provides users with a large amount of scalability and

Inbound Marketing is a methodology that helps to draw customers into your business instead of you reaching out to them. When focusing on inbound marketing, you create helpful content that

Google Analytics is a powerful tool that you should be using in your marketing mix. It allows you to view a magnitude of data from your website that you can

Product descriptions are an important aspect of an e-commerce business. Unfortunately, they often get overlooked or underutilized. It is easy to fill this area with unappealing information, or just to

Consumers are becoming more alert and aware of what you send to their inbox. They are sick of spam email! Sending creative and strategic emails can ensure that your emails

Content is now, more than ever, a critical component to your marketing strategies. The content that consumers look at is the center of connection between your brand and them. Because

Design is Important A logo is one of the most important elements of a business. It is a symbol that represents your brand to both you and your customers and

When first launching an eCommerce website, it can be difficult to decide what platform to help design and build your website. Shopify is a popular and effective program to consider

Search engine optimization is an important aspect to focus on in your marketing mix. It helps you improve your search engine ranking when consumers search for relatable keywords and topics

  The Internet is changing Becoming noticed on the internet is increasingly becoming more difficult for e-commerce websites. It can feel like you are facing a thousand other businesses and

  What is a CRM? Managing relationships with customers is becoming one of the most important aspects of modern business. A CRM program, also known as customer relationship management, is

Google Analytics is a free tracking tool that provides detailed information about the individuals visiting your website and the actions that they take while on your website. It allows for

  There’s no doubting that people who set goals are more successful than those who don’t. Setting goals can be quite easy but executing on those goals is often much

  What is A/B Testing? A/B testing is a way to perform controlled experimentation for your ecommerce website. It involves creating a hypothesis, a control, and a variable. The goal

Personalization in marketing is quickly becoming more and more essential to stand out against the noise. With new technology & businesses aimed to help you personalize your marketing materials, it’s

Contests & Giveaways are a classic marketing tactic that have been around for quite awhile but with new technology, comes new rules. By offering an item for free, a company

Behavioral email marketing generates much of the revenue for online stores across the globe. As eCommerce grows more each year, brands are utilizing automated strategies to communicate with their customers.