Search engine optimization is an important aspect to focus on in your marketing mix. It helps you improve your search engine ranking when consumers search for relatable keywords and topics to your website. It is important to be on the top of the searches because millions of users turn to search engines to help answer their questions/find products each day. An important part of SEO is making sure that each of your product pages are optimized for SEO. The following 8 tips will help you create better product pages and make sure they end up at the top of search results.
Create Strong Product Descriptions
Make sure to add a description page to each of the products that you have listed on your website. Having a description will dramatically increase your chances of being shown on the top 10. Make sure that you are not just using the descriptions from a manufacturer's website, make them unique and your own.
An important aspect to SEO is the keywords that you use on each webpage. Make sure to spend ample time researching keywords using Google’s keyword planner. This will help you to better understand what keywords are being used by potential customers.
Have a Review Platform
Make sure to enable reviews on your products. A strong percentage (About 70%) of consumers look for reviews prior to purchasing a product. This will allow for consumers to hopefully become more interested in your product. Pages with reviews also score higher on SEO compared to pages without them.
When creating titles, try to avoid duplicate title tags. This is usually only a problem with larger eCommerce websites, but it is important to pay attention to. Verify that pages don’t contain identical values and are unique on their own.
Test Multiple Options
Sometimes the first variation of a product page isn’t the final version. It will take some testing to see what works the best. You can use programs such as Google Optimize to help see what works and what doesn’t work.
Offer Product Alternatives
When a product sells out online, don’t remove the product page from the website. Instead, indicate that the product is out of stock and offer alternatives to customers. This will still drive traffic to your website, but it will also offer other options to consumers and hopefully continue to drive sales
You want your URLs to be as clear and readable as possible. This will make it much easier for consumers to go back to links that they have previously been interacting with. It will also look much better when consumers are looking at the different web pages hosted by your website.
Make sure to add professional quality product photos to each product page. This can help to highlight what features the product has, and how it can be used. Adding alt tags will also help show search engines what each product is about.