There are five senses that we use in our daily lives, and one of the most important is sight. This is why photos are such an important aspect of your ecommerce website. A good or bad product photo could be the reason that a customer purchases a product or goes to another website. Luckily you don’t need to invest a lot of capital or hire a professional to take quality photos that will help drive sales. In this article we are going to go into the important aspects to consider when taking photos for your ecommerce website. It might seem quite daunting to start the process if you’ve never done it before. But not to worry, if you take into consideration the different aspects we are going to cover below, you will be a pro at taking photos in no time!
A high quality camera will help your photos come out looking sharp and detailed. Many companies will use a DSLR camera. DSLR is also known as a digital single-lense reflex camera. These are high quality cameras, and a big appeal is that you can switch your lenses depending on what you’re trying to capture a photo of. When considering what DSLR to get you should also look into the video capabilities of the camera.
Even though having a DSLR is nice to have for taking photos, it is not necessary. In this day and age almost everyone has a capable camera in the palm of their hands. Smartphones have changed the game and provide the average user with the capability to take beautiful photos. Before spending money on a DSLR, play around with the settings on your phone under the conditions explained below and see how the photos come out.
There are two types of backgrounds that are used for eCommerce photos, white backgrounds and lifestyle photos. White backgrounds are used to show off multiple angles of the product and are probably what you think of when it comes to product photos. You can buy a portable studio box that has a white background and lighting. All you need to do is place the products in a box. They can be quite affordable as well, here is one that we found for under $15 dollars on Amazon. The photo below is from an outdoor retailer named Sierra Designs. In this first photo they use the white background to distinctly show the product and its design.
Unlike standard product photos, lifestyle photos are used to show off a specific function of the product. For example, if you have a phone mount for a bike, you might show off the phone being held in place on the bike. This shows the product but also gives the consumer an idea of how it would function in their daily life. The photo below is for the same product listed above. But this time Sierra Designs took the product out and had a photo shoot in a setting where the product would be used by the consumer. It provides the consumer with ideas of how they can use the product.
Lighting is another important factor to consider when taking photos and something that should be given thought especially when taking white background product photos. You can obviously use natural light, but sometimes this can be tricky to come by depending on where you’re located. To combat this you can use artificial light and be able to take photos at any time during the day. As mentioned earlier in the article, you can use a product box that has lighting included. If you find yourself shooting larger products you will have to set up your own lights. We would recommend using at least two lights, and having an adjustable stand to raise or lower the lights. We would also recommend using strong 5000k bulbs, make sure that they are the same exact color!
Avoid any sort of setup that will cast a shadow on the surface of the object. It is important that you avoid shadows so the entire product will show up in the photo. To avoid this it helps to keep the lighting on the same side of the product as the camera or slightly off to the side.
There are many accessories that can help to enhance the photo taking experience. A tripod, extra lights, and travel equipment are just a few that will certainly come in handy from time to time. Many of these accessories are not essential, but they will make the entire process easier.
Taking quality photos for your eCommerce site is not as challenging as it may seem. After following the tips and tricks listed above, you will have clean, engaging photos to upload to your website. It might take a little time to get used to the equipment, but make sure to be patient and give it some time. If you run into any bumps in the road or have any questions, please reach out to us.
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