Looking to improve your eCommerce business and reach more customers? Don’t worry, you're not alone. One of the best ways to do this is by selling on Amazon. This will help you reach a much larger audience and hopefully generate more sales.
The process of listing products on Amazon can seem quite daunting when you first start but after a few listings you’ll be a pro. But for first starting out, we wanted to share some important information you should have ready prior to listing an item. Listed below are steps to help you understand what information is needed, and some of the steps to start listing products.
Create an Amazon Seller Central Account
The first thing that you will need to do is to set up an amazon seller central account, you can do so here. By setting this up, you can start listing and selling products. It is important to note that to create one of these accounts, it will cost you $39.99 a month + selling fees.
Decide What Category
The next crucial step is to decide what category your product falls into. This is an important step because your product will sell much better if listed in the correct location on Amazon. There are over 20 categories that are available and many sub-categories. If you aren’t sure which category to place your product into, Amazon will help you. When you search for your product in the search bar, it will provide you with suggestions on where similar products are placed.
Obtain a UPC Code
A UPC code is a unique identifier for your product. This is typically a code that has a lot of numbers and a barcode on it. There are many websites you can use to purchase a UPC Code, Amazon recommends using a website known as GS11. In certain circumstances, you can make a request to avoid this step. Pop us an email & we’ll help you out.
Next up is photos! Make sure to take nice photos of your products because it’s your main selling point. Listed below are a few of Amazon’s photo guidelines:
- Products must fill at least 85% of the image
- Main images must have a plain white background
- Images must not exceed 10000 pixels on the longest side
- JPEG is the preferred image format
The next thing that you will do to sell a product on Amazon is fill out the dimensions of your product. This will be used to help calculate shipping when a customer purchases your item. Take out the tape measure for the dimensions and then get its weight.
This is another very important part to have ready when listing products for sale. The product description can actually be broken down into two different parts, the key product features, and the product description.
The key product features will be right below the product options. It is bullet point style information to cover quick and important key features of the product that you are selling. The product description can be found further down the page. The product description is a longer and more comprehensive area to talk about your products. Usually for the product description you will focus on the benefits of your product, and put the features in the key features section. Want to learn more about product descriptions, you can find a whole article on them here.
Keywords are one of the last things that you’ll be plugging in before your product will be listed on Amazon. Keywords are target words within the listing a potential buyer will search when looking for a product. These can fall into multiple categories such as search terms, target audience, subject matter, and also the intended use. Having strong keywords will help your customers find you on Amazon.
Amazon is the biggest contender in online retail, and there is no sign of that changing anytime soon. Selling on Amazon allows you to stay on top of trends and use some of the most up to date technology. It will also help you reach a much larger customer base and increase your sales volume. Amazon has incredible resources to help you set up and maintain selling products with them. If you have any questions please make sure to reach out to our team!