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What is a CRM?

Managing relationships with customers is becoming one of the most important aspects of modern business. A CRM program, also known as customer relationship management, is a system that allows for greater management of the relationships that a business has with its customers. It can store information such as, who the customers are, their contact information, and how they interact with your business. These interactions can be monitored by reports and dashboards. A CRM program can be especially helpful for an e-commerce businesses since the employees never actually interact with customers. It allows you to see a large amount of data to help structure marketing decisions. It also allows for greater insight on consumers visiting the website and how to pursue future leads.

What is Hubspot CRM

There are many different options when it comes to choosing which CRM software to incorporate with your business. Hubspot CRM is one of our favorites, and what we use here at Uptown Cow. It is a free program that is easily integratable with all the applications your business currently uses. HubSpot CRM logs all interactions you have with customers and it stores all of the information in one easy to access location. It is a very intuitive program and is easy to pick up.

Here’s Why You Should Use It

Lead Nurturing – HubSpot allows you to better assess leads to your business and how they interact with your business. It can give you insight on how to close the sale and to gain repeat business.

Effective Time Management – Using a CRM system like HubSpot allows for strong time management. Everyone with access to the account can see progress and updates from the main reports homepage. The program is organized into easy to understand sections so you can quickly find the information that you’re looking for.

Strong Integration – Hubspot CRM offers a great level of integration, it has an entire library of applications that it is certified to work with. Some of the most popular apps it can integrate with are MailChimp, Shopify, Salesforce, Slack, and many others.

It’s Free – HubSpot CRM is 100% percent free, and according to HubSpot, it always will be. This allows businesses large and small to benefit from having a CRM program incorporated with their business.

Additional Resources – HubSpot offers additional resources for businesses to use. It has programs focused on sales, marketing, service, and growth. They have also created courses through HubSpot Academy to help you learn how to use each of their programs.

When To Use HubSpot CRM:

An e-commerce company is looking to increase its sales and outreach to new potential customers. To help better organize contacts and leads, this company can use the contacts section of the HubSpot CRM. It allows you to organize them by name and company. Employees can easily keep track of who has been contacted and conversations that are currently taking place. The company can now focus in on potential leads and hopefully convert them to new sales.


Customer relationship management programs are an important tool that can be used to help promote sales and business growth. HubSpot CRM is a popular, free tool that can help businesses of all sizes grow. It has a quick learning curve and has an easy integration with other applications being used by a business. If you have any questions on HubSpot, let me know.