Business Article Archive

Business Post Archive

A pen on a 2025 agenda planning growth strategies for ecommerce

The Most Effective Growth Strategies for Ecommerce Success in 2025

January 31, 2025

Running an ecommerce business in 2025 means adapting to rapid changes while staying focused on proven growth strategies. We’ll walk you through the most effective approaches that will help your

Man at a diagonal angle working on email marketing on a computer screen

What to Expect When Working with an Email Marketing Expert

December 16, 2024

If you’re like most brands, you’re probably not giving your email marketing strategy the attention it deserves. We get it – running an ecommerce business is already a full-time job.

a man and woman look at ecommerce facebook ads

How to Know if Your Ecommerce Ads Are Actually Performing Well

November 20, 2024

Curious to know if the money you’re spending on ads for your online store is helping your business grow? This guide will explore everything you need to know about measuring

klaviyo is an email marketing tool for ecommerce

Migrating from MailChimp to Klaviyo: A Complete Walkthrough

October 11, 2024

If you’ve been using MailChimp for a while, but feel like you’ve outgrown its capabilities – it might be time to consider switching to Klaviyo. In our comprehensive guide, we’ll

6 High-Converting BFCM Email Marketing Strategies for Ecommerce in 2024

September 12, 2024

You may be wondering how early is too early to start planning for BFCM. When it comes to BFCM, there’s no such thing as “too early”! Black Friday/Cyber Monday is

Google Ads vs. Facebook Ads: Which Should You Use for your Ecommerce Business?

August 21, 2024

When it comes to advertising for your ecommerce products, you’re probably wondering how you can get the most “bang for your buck”. Both Google Ads and Facebook Ads offer powerful

an ecommerce email marketing message on a phone

Email Marketing in 2024: Is It Still Effective for Ecommerce?

June 25, 2024

You may have asked yourself, “is email marketing still worth it for ecommerce in 2024?” And our answer is… absolutely! When done right, email marketing delivers an excellent ROI while

a man becomes a repeat customer on an ecommerce website

What is a Good Repeat Customer Rate in Ecommerce? How to Calculate + Benchmarks

June 12, 2024

Turning one-time shoppers into repeat customers – that’s the golden ticket in ecommerce today. After all, repeat customers spend 67% more than new customers. So what’s considered a good repeat

How to Create the Right Sending Schedule for Ecommerce SMS Campaigns

June 5, 2024

SMS marketing can be a powerful tool for ecommerce businesses. According to recent surveys, 98% of text messages are opened and read within minutes, compared to the 20-30% open rate

an ecommerce customer goes through a purchase funnel

The Purchase Funnel Blueprint for Ecommerce Brands

April 26, 2024

Are you an ecommerce brand that wants to convert more website visitors into paying customers? Who doesn’t! With attention spans shorter than ever these days, it’s getting tougher to guide

The Top 5 Ways E-commerce Brands Are Using AI

March 28, 2024

Artificial intelligence (known as AI) is completely changing the e-commerce industry. From generating product descriptions to analyzing customers, AI can help ecommerce owners work smarter and faster. If you’re a

someone holds a phone with an SMS marketing campaign

How to Run Compliant SMS Campaigns for Ecommerce

February 26, 2024

SMS marketing has blown up lately for ecomm businesses, and for good reason – it’s an effective way to connect with customers and drive sales. But be aware – you’ve

a man looks at his ecommerce email campaign metrics

Email Frequency Best Practices for Ecommerce

January 23, 2024

Email marketing remains one of the most effective digital marketing channels for ecommerce brands. By building an engaged subscriber list and sending relevant, timely messages, email allows you to promote

Man adds credit card to ecommerce order to avoid abandoned cart

Abandoned Cart Recovery Strategies That Actually Work

December 21, 2023

Have you noticed your shoppers enthusiastically add items to their online carts, only to never complete their purchase? It’s estimated that over $18 billion is lost annually by eCommerce brands

a man writes a competitor analysis for an ecommerce website

Competitor Analysis in eCommerce: Learn from Others to Improve Your Strategy

November 16, 2023

As an eCommerce business owner, monitoring your competitors will help you thrive long-term. Studying what they’re doing right (and wrong) can provide valuable insights to improve your own marketing strategies.

a woman holds an ecommerce holiday present

Holiday Season Marketing for Ecommerce in 2023

October 27, 2023

The holiday season is a special time of year as an eCommerce business owner. We get to connect with our customers in a meaningful way and, of course, sell our

upselling and cross-selling in ecommerce

Cross-Selling and Upselling Techniques for eCommerce Growth

September 20, 2023

Ecommerce businesses are constantly seeking new strategies to drive growth and increase their revenue. Two powerful techniques that work today are cross-selling and upselling. By implementing these techniques, your eCommerce

A customer experiences an ecommerce website on a tablet

Enhancing the Customer Experience on your eCommerce Website

July 21, 2023

Today’s consumers have countless options at their fingertips. This means that if you can provide a seamless and enjoyable shopping journey, it will help you stand out from your competition.

Improving Customer Lifetime Value with Ecommerce Loyalty Programs: A Guide for Success + Tools

June 13, 2023

Building a loyal customer base can increase the success of any ecommerce business. Implementing a well-designed loyalty program can help drive repeat purchases for your business, and also increase your

How to Use Customer Feedback to Improve Your E-Commerce Email Campaigns

May 10, 2023

When you run an e-commerce business, it’s no secret that customer feedback is needed to meet your goals. Your customers are what make your business go round, and without them,

a woman using video marketing for her ecommerce website

The Power of Video in E-Commerce Marketing

April 26, 2023

Video has become an increasingly powerful tool in e-commerce marketing, with brands of all sizes leveraging video to capture attention and engage audiences. From product demonstrations to user generated content,

a woman looks at her computer screen with an e-commerce website on it

Maximizing Customer Retention Through E-Commerce Marketing: A Guide for Online Stores

March 9, 2023

Today, many e-commerce businesses are investing heavily in online advertising, search engine optimization (SEO), and social media marketing to bring in new customers. And while customer acquisition is an important aspect

a woman looks at her e-commerce purchase

Getting Started Selling Online

April 2, 2020

It’s finally time to launch that eCommerce business that you’ve been thinking about for years. Setting up your website can feel like a daunting endeavor, but this process can be

a camera faces a set ready to take e-commerce photos

How To Take Product Photos Like A Pro

March 10, 2020

There are five senses that we use in our daily lives, and one of the most important is sight. This is why photos are such an important aspect of your

a laptop shows e-commerce marketing analytics

How To Automate Your Sales

January 29, 2020

In today’s fast paced world, most things have automation in them. We have automated switches for our lights, production of products, and even automated cars. Automation is an important, time

New Year’s Resolutions to Boost your Work Productivity

January 10, 2020

It’s a new year and you know what that means, it’s time to drop bad habits and pick up good ones. No matter the size of your company, there are

How To Sell On Amazon

December 10, 2019

Looking to improve your eCommerce business and reach more customers? Don’t worry, you’re not alone. One of the best ways to do this is by selling on Amazon. This will

E-Commerce Shipping

November 12, 2019

For the majority of your customer’s experience, you are in control. You make the ads, the website, take photos, and perform many other tasks to help your products and website

Shopify Apps To Boost Your E-Commerce Store

October 29, 2019

Shopify is a complete commerce platform that a large percentage of business owners use to help grow their business. It has many great features and if you are considering a

Accounting Services for E-Commerce

October 29, 2019

Let’s all face it, accounting isn’t the most exciting part of running your business. But with that being said, it’s an important and can’t be ignored. With the rise in

graphics of an ecommerce website and shopping bag

How To Choose An E-Commerce Platform

October 1, 2019

Setting up and building an e-Commerce business isn’t as easy as some people view it from the outside, some think you just upload products to the internet and you will

Google Ads Academy

September 3, 2019

30 years ago the internet was a passing fad, it has since grown into a critical component of everyday life. All this growth has changed how many of us market

Selling Products on Instagram

August 7, 2019

Social media is one of the fastest growing and most powerful business tools that can be used at a relatively inexpensive price. When considering what social media platforms to invest

How To Use Google My Business

July 9, 2019

Google My Business is a free tool for both businesses and organizations to manage the online presence that they have within Google, this also includes Google Maps and Google Search.

How To Set Up BigCommerce

June 25, 2019

BigCommerce is an all-in-one e-commerce platforms that offers a wide variety of tools and solutions for businesses of all sizes. It provides users with a large amount of scalability and

The Magic of Inbound Marketing

June 11, 2019

Inbound Marketing is a methodology that helps to draw customers into your business instead of you reaching out to them. When focusing on inbound marketing, you create helpful content that

a graphic to symbolize ecommerce marketing growth

Google Analytics Tools

May 19, 2019

Google Analytics is a powerful tool that you should be using in your marketing mix. It allows you to view a magnitude of data from your website that you can

a lady looks at her phone in a grocery store

The Importance of Product Descriptions

May 14, 2019

Product descriptions are an important aspect of an e-commerce business. Unfortunately, they often get overlooked or underutilized. It is easy to fill this area with unappealing information, or just to

The 6 Emails Every Ecommerce Store Needs

May 13, 2019

Consumers are becoming more alert and aware of what you send to their inbox. They are sick of spam email! Sending creative and strategic emails can ensure that your emails

Tips for Creating Awe-Inspiring Content

April 30, 2019

Content is now, more than ever, a critical component to your marketing strategies. The content that consumers look at is the center of connection between your brand and them. Because

someone works on graphic design on their computer

Free Logo Design Applications for DIYers

April 16, 2019

Design is Important A logo is one of the most important elements of a business. It is a symbol that represents your brand to both you and your customers and

The How and Why of Shopify

March 17, 2019

When first launching an eCommerce website, it can be difficult to decide what platform to help design and build your website. Shopify is a popular and effective program to consider

8 Tips to Enhance Product SEO

March 5, 2019

Search engine optimization is an important aspect to focus on in your marketing mix. It helps you improve your search engine ranking when consumers search for relatable keywords and topics

Google Adwords And Why You Should Be Using It In 2019

February 19, 2019

The Internet is changing Becoming noticed on the internet is increasingly becoming more difficult for e-commerce websites. It can feel like you are facing a thousand other businesses and

CRM for Ecommerce Stores (Hubspot)

February 5, 2019

What is a CRM? Managing relationships with customers is becoming one of the most important aspects of modern business. A CRM program, also known as customer relationship management, is

Leah Fishman | Brews & Business with Jacob Dubois

January 27, 2019

We would like to introduce you to Brews & Business, an interview series with our favorite people talking about, well, brews and business. We have been falling in love

Google Analytics

January 22, 2019

Google Analytics is a free tracking tool that provides detailed information about the individuals visiting your website and the actions that they take while on your website. It allows for

How to set goals nearly impossible to forget

January 8, 2019

There’s no doubting that people who set goals are more successful than those who don’t. Setting goals can be quite easy but executing on those goals is often much

A/B Testing

November 27, 2018

What is A/B Testing? A/B testing is a way to perform controlled experimentation for your ecommerce website. It involves creating a hypothesis, a control, and a variable. The goal

Get started with Personalized Marketing

October 30, 2018

Personalization in marketing is quickly becoming more and more essential to stand out against the noise. With new technology & businesses aimed to help you personalize your marketing materials, it’s