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The Most Effective Growth Strategies for Ecommerce Success in 2025
January 31, 2025
Running an ecommerce business in 2025 means adapting to rapid changes while staying focused on proven growth strategies. We’ll walk you through the most effective approaches that will help your
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What to Expect When Working with an Email Marketing Expert
December 16, 2024
If you’re like most brands, you’re probably not giving your email marketing strategy the attention it deserves. We get it – running an ecommerce business is already a full-time job.
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How to Know if Your Ecommerce Ads Are Actually Performing Well
November 20, 2024
Curious to know if the money you’re spending on ads for your online store is helping your business grow? This guide will explore everything you need to know about measuring
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Migrating from MailChimp to Klaviyo: A Complete Walkthrough
October 11, 2024
If you’ve been using MailChimp for a while, but feel like you’ve outgrown its capabilities – it might be time to consider switching to Klaviyo. In our comprehensive guide, we’ll
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6 High-Converting BFCM Email Marketing Strategies for Ecommerce in 2024
September 12, 2024
You may be wondering how early is too early to start planning for BFCM. When it comes to BFCM, there’s no such thing as “too early”! Black Friday/Cyber Monday is
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Google Ads vs. Facebook Ads: Which Should You Use for your Ecommerce Business?
August 21, 2024
When it comes to advertising for your ecommerce products, you’re probably wondering how you can get the most “bang for your buck”. Both Google Ads and Facebook Ads offer powerful
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Email Marketing in 2024: Is It Still Effective for Ecommerce?
June 25, 2024
You may have asked yourself, “is email marketing still worth it for ecommerce in 2024?” And our answer is… absolutely! When done right, email marketing delivers an excellent ROI while
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What is a Good Repeat Customer Rate in Ecommerce? How to Calculate + Benchmarks
June 12, 2024
Turning one-time shoppers into repeat customers – that’s the golden ticket in ecommerce today. After all, repeat customers spend 67% more than new customers. So what’s considered a good repeat
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How to Create the Right Sending Schedule for Ecommerce SMS Campaigns
June 5, 2024
SMS marketing can be a powerful tool for ecommerce businesses. According to recent surveys, 98% of text messages are opened and read within minutes, compared to the 20-30% open rate
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The Purchase Funnel Blueprint for Ecommerce Brands
April 26, 2024
Are you an ecommerce brand that wants to convert more website visitors into paying customers? Who doesn’t! With attention spans shorter than ever these days, it’s getting tougher to guide
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The Top 5 Ways E-commerce Brands Are Using AI
March 28, 2024
Artificial intelligence (known as AI) is completely changing the e-commerce industry. From generating product descriptions to analyzing customers, AI can help ecommerce owners work smarter and faster. If you’re a
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How to Run Compliant SMS Campaigns for Ecommerce
February 26, 2024
SMS marketing has blown up lately for ecomm businesses, and for good reason – it’s an effective way to connect with customers and drive sales. But be aware – you’ve
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Email Frequency Best Practices for Ecommerce
January 23, 2024
Email marketing remains one of the most effective digital marketing channels for ecommerce brands. By building an engaged subscriber list and sending relevant, timely messages, email allows you to promote
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Abandoned Cart Recovery Strategies That Actually Work
December 21, 2023
Have you noticed your shoppers enthusiastically add items to their online carts, only to never complete their purchase? It’s estimated that over $18 billion is lost annually by eCommerce brands
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Competitor Analysis in eCommerce: Learn from Others to Improve Your Strategy
November 16, 2023
As an eCommerce business owner, monitoring your competitors will help you thrive long-term. Studying what they’re doing right (and wrong) can provide valuable insights to improve your own marketing strategies.
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Holiday Season Marketing for Ecommerce in 2023
October 27, 2023
The holiday season is a special time of year as an eCommerce business owner. We get to connect with our customers in a meaningful way and, of course, sell our
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Cross-Selling and Upselling Techniques for eCommerce Growth
September 20, 2023
Ecommerce businesses are constantly seeking new strategies to drive growth and increase their revenue. Two powerful techniques that work today are cross-selling and upselling. By implementing these techniques, your eCommerce
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Enhancing the Customer Experience on your eCommerce Website
July 21, 2023
Today’s consumers have countless options at their fingertips. This means that if you can provide a seamless and enjoyable shopping journey, it will help you stand out from your competition.
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Improving Customer Lifetime Value with Ecommerce Loyalty Programs: A Guide for Success + Tools
June 13, 2023
Building a loyal customer base can increase the success of any ecommerce business. Implementing a well-designed loyalty program can help drive repeat purchases for your business, and also increase your
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How to Use Customer Feedback to Improve Your E-Commerce Email Campaigns
May 10, 2023
When you run an e-commerce business, it’s no secret that customer feedback is needed to meet your goals. Your customers are what make your business go round, and without them,
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The Power of Video in E-Commerce Marketing
April 26, 2023
Video has become an increasingly powerful tool in e-commerce marketing, with brands of all sizes leveraging video to capture attention and engage audiences. From product demonstrations to user generated content,
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Maximizing Customer Retention Through E-Commerce Marketing: A Guide for Online Stores
March 9, 2023
Today, many e-commerce businesses are investing heavily in online advertising, search engine optimization (SEO), and social media marketing to bring in new customers. And while customer acquisition is an important aspect
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Getting Started Selling Online
April 2, 2020
It’s finally time to launch that eCommerce business that you’ve been thinking about for years. Setting up your website can feel like a daunting endeavor, but this process can be
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How To Take Product Photos Like A Pro
March 10, 2020
There are five senses that we use in our daily lives, and one of the most important is sight. This is why photos are such an important aspect of your
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How To Automate Your Sales
January 29, 2020
In today’s fast paced world, most things have automation in them. We have automated switches for our lights, production of products, and even automated cars. Automation is an important, time
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New Year’s Resolutions to Boost your Work Productivity
January 10, 2020
It’s a new year and you know what that means, it’s time to drop bad habits and pick up good ones. No matter the size of your company, there are
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How To Sell On Amazon
December 10, 2019
Looking to improve your eCommerce business and reach more customers? Don’t worry, you’re not alone. One of the best ways to do this is by selling on Amazon. This will
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E-Commerce Shipping
November 12, 2019
For the majority of your customer’s experience, you are in control. You make the ads, the website, take photos, and perform many other tasks to help your products and website
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Shopify Apps To Boost Your E-Commerce Store
October 29, 2019
Shopify is a complete commerce platform that a large percentage of business owners use to help grow their business. It has many great features and if you are considering a
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Accounting Services for E-Commerce
October 29, 2019
Let’s all face it, accounting isn’t the most exciting part of running your business. But with that being said, it’s an important and can’t be ignored. With the rise in
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How To Choose An E-Commerce Platform
October 1, 2019
Setting up and building an e-Commerce business isn’t as easy as some people view it from the outside, some think you just upload products to the internet and you will
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Google Ads Academy
September 3, 2019
30 years ago the internet was a passing fad, it has since grown into a critical component of everyday life. All this growth has changed how many of us market
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Selling Products on Instagram
August 7, 2019
Social media is one of the fastest growing and most powerful business tools that can be used at a relatively inexpensive price. When considering what social media platforms to invest
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How To Use Google My Business
July 9, 2019
Google My Business is a free tool for both businesses and organizations to manage the online presence that they have within Google, this also includes Google Maps and Google Search.
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How To Set Up BigCommerce
June 25, 2019
BigCommerce is an all-in-one e-commerce platforms that offers a wide variety of tools and solutions for businesses of all sizes. It provides users with a large amount of scalability and
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The Magic of Inbound Marketing
June 11, 2019
Inbound Marketing is a methodology that helps to draw customers into your business instead of you reaching out to them. When focusing on inbound marketing, you create helpful content that
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Google Analytics Tools
May 19, 2019
Google Analytics is a powerful tool that you should be using in your marketing mix. It allows you to view a magnitude of data from your website that you can
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The Importance of Product Descriptions
May 14, 2019
Product descriptions are an important aspect of an e-commerce business. Unfortunately, they often get overlooked or underutilized. It is easy to fill this area with unappealing information, or just to
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The 6 Emails Every Ecommerce Store Needs
May 13, 2019
Consumers are becoming more alert and aware of what you send to their inbox. They are sick of spam email! Sending creative and strategic emails can ensure that your emails
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Tips for Creating Awe-Inspiring Content
April 30, 2019
Content is now, more than ever, a critical component to your marketing strategies. The content that consumers look at is the center of connection between your brand and them. Because
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Free Logo Design Applications for DIYers
April 16, 2019
Design is Important A logo is one of the most important elements of a business. It is a symbol that represents your brand to both you and your customers and
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The How and Why of Shopify
March 17, 2019
When first launching an eCommerce website, it can be difficult to decide what platform to help design and build your website. Shopify is a popular and effective program to consider
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8 Tips to Enhance Product SEO
March 5, 2019
Search engine optimization is an important aspect to focus on in your marketing mix. It helps you improve your search engine ranking when consumers search for relatable keywords and topics
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Google Adwords And Why You Should Be Using It In 2019
February 19, 2019
The Internet is changing Becoming noticed on the internet is increasingly becoming more difficult for e-commerce websites. It can feel like you are facing a thousand other businesses and
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CRM for Ecommerce Stores (Hubspot)
February 5, 2019
What is a CRM? Managing relationships with customers is becoming one of the most important aspects of modern business. A CRM program, also known as customer relationship management, is
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Leah Fishman | Brews & Business with Jacob Dubois
January 27, 2019
We would like to introduce you to Brews & Business, an interview series with our favorite people talking about, well, brews and business. We have been falling in love
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Google Analytics
January 22, 2019
Google Analytics is a free tracking tool that provides detailed information about the individuals visiting your website and the actions that they take while on your website. It allows for
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How to set goals nearly impossible to forget
January 8, 2019
There’s no doubting that people who set goals are more successful than those who don’t. Setting goals can be quite easy but executing on those goals is often much more
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A/B Testing
November 27, 2018
What is A/B Testing? A/B testing is a way to perform controlled experimentation for your ecommerce website. It involves creating a hypothesis, a control, and a variable. The goal
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Get started with Personalized Marketing
October 30, 2018
Personalization in marketing is quickly becoming more and more essential to stand out against the noise. With new technology & businesses aimed to help you personalize your marketing materials, it’s
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