How to Know if Your Ecommerce Ads Are Actually Performing Well
Curious to know if the money you’re spending on ads for your online store is helping your business grow? This guide will explore everything you need to know about measuring
Business Post Archive
Migrating from MailChimp to Klaviyo: A Complete Walkthrough
If you’ve been using MailChimp for a while, but feel like you’ve outgrown its capabilities – it might be time to consider switching to Klaviyo. In our comprehensive guide, we’ll
6 High-Converting BFCM Email Marketing Strategies for Ecommerce in 2024
You may be wondering how early is too early to start planning for BFCM. When it comes to BFCM, there’s no such thing as “too early”! Black Friday/Cyber Monday is
Google Ads vs. Facebook Ads: Which Should You Use for your Ecommerce Business?
When it comes to advertising for your ecommerce products, you’re probably wondering how you can get the most “bang for your buck”. Both Google Ads and Facebook Ads offer powerful
Email Marketing in 2024: Is It Still Effective for Ecommerce?
You may have asked yourself, “is email marketing still worth it for ecommerce in 2024?” And our answer is… absolutely! When done right, email marketing delivers an excellent ROI while
What is a Good Repeat Customer Rate in Ecommerce? How to Calculate + Benchmarks
Turning one-time shoppers into repeat customers – that’s the golden ticket in ecommerce today. After all, repeat customers spend 67% more than new customers. So what’s considered a good repeat
How to Create the Right Sending Schedule for Ecommerce SMS Campaigns
SMS marketing can be a powerful tool for ecommerce businesses. According to recent surveys, 98% of text messages are opened and read within minutes, compared to the 20-30% open rate
The Purchase Funnel Blueprint for Ecommerce Brands
Are you an ecommerce brand that wants to convert more website visitors into paying customers? Who doesn’t! With attention spans shorter than ever these days, it’s getting tougher to guide
The Top 5 Ways E-commerce Brands Are Using AI
Artificial intelligence (known as AI) is completely changing the e-commerce industry. From generating product descriptions to analyzing customers, AI can help ecommerce owners work smarter and faster. If you’re a
How to Run Compliant SMS Campaigns for Ecommerce
SMS marketing has blown up lately for ecomm businesses, and for good reason – it’s an effective way to connect with customers and drive sales. But be aware – you’ve
Email Frequency Best Practices for Ecommerce
Email marketing remains one of the most effective digital marketing channels for ecommerce brands. By building an engaged subscriber list and sending relevant, timely messages, email allows you to promote
Abandoned Cart Recovery Strategies That Actually Work
Have you noticed your shoppers enthusiastically add items to their online carts, only to never complete their purchase? It’s estimated that over $18 billion is lost annually by eCommerce brands
Competitor Analysis in eCommerce: Learn from Others to Improve Your Strategy
As an eCommerce business owner, monitoring your competitors will help you thrive long-term. Studying what they’re doing right (and wrong) can provide valuable insights to improve your own marketing strategies.
Holiday Season Marketing for Ecommerce in 2023
The holiday season is a special time of year as an eCommerce business owner. We get to connect with our customers in a meaningful way and, of course, sell our
Cross-Selling and Upselling Techniques for eCommerce Growth
Ecommerce businesses are constantly seeking new strategies to drive growth and increase their revenue. Two powerful techniques that work today are cross-selling and upselling. By implementing these techniques, your eCommerce
Enhancing the Customer Experience on your eCommerce Website
Today’s consumers have countless options at their fingertips. This means that if you can provide a seamless and enjoyable shopping journey, it will help you stand out from your competition.
Improving Customer Lifetime Value with Ecommerce Loyalty Programs: A Guide for Success + Tools
Building a loyal customer base can increase the success of any ecommerce business. Implementing a well-designed loyalty program can help drive repeat purchases for your business, and also increase your
How to Use Customer Feedback to Improve Your E-Commerce Email Campaigns
When you run an e-commerce business, it’s no secret that customer feedback is needed to meet your goals. Your customers are what make your business go round, and without them,
The Power of Video in E-Commerce Marketing
Video has become an increasingly powerful tool in e-commerce marketing, with brands of all sizes leveraging video to capture attention and engage audiences. From product demonstrations to user generated content,
Maximizing Customer Retention Through E-Commerce Marketing: A Guide for Online Stores
Today, many e-commerce businesses are investing heavily in online advertising, search engine optimization (SEO), and social media marketing to bring in new customers. And while customer acquisition is an important
Getting Started Selling Online
It’s finally time to launch that eCommerce business that you’ve been thinking about for years. Setting up your website can feel like a daunting endeavor, but this process can be
How To Take Product Photos Like A Pro
There are five senses that we use in our daily lives, and one of the most important is sight. This is why photos are such an important aspect of your
How To Automate Your Sales
In today’s fast paced world, most things have automation in them. We have automated switches for our lights, production of products, and even automated cars. Automation is an important, time
New Year’s Resolutions to Boost your Work Productivity
It’s a new year and you know what that means, it’s time to drop bad habits and pick up good ones. No matter the size of your company, there are
How To Sell On Amazon
Looking to improve your eCommerce business and reach more customers? Don’t worry, you’re not alone. One of the best ways to do this is by selling on Amazon. This will
E-Commerce Shipping
For the majority of your customer’s experience, you are in control. You make the ads, the website, take photos, and perform many other tasks to help your products and website
Shopify Apps To Boost Your E-Commerce Store
Shopify is a complete commerce platform that a large percentage of business owners use to help grow their business. It has many great features and if you are considering a
Accounting Services for E-Commerce
Let’s all face it, accounting isn’t the most exciting part of running your business. But with that being said, it’s an important and can’t be ignored. With the rise in
How To Choose An E-Commerce Platform
Setting up and building an e-Commerce business isn’t as easy as some people view it from the outside, some think you just upload products to the internet and you will
Google Ads Academy
30 years ago the internet was a passing fad, it has since grown into a critical component of everyday life. All this growth has changed how many of us market
Selling Products on Instagram
Social media is one of the fastest growing and most powerful business tools that can be used at a relatively inexpensive price. When considering what social media platforms to invest
How To Use Google My Business
Google My Business is a free tool for both businesses and organizations to manage the online presence that they have within Google, this also includes Google Maps and Google Search.
How To Set Up BigCommerce
BigCommerce is an all-in-one e-commerce platforms that offers a wide variety of tools and solutions for businesses of all sizes. It provides users with a large amount of scalability and
The Magic of Inbound Marketing
Inbound Marketing is a methodology that helps to draw customers into your business instead of you reaching out to them. When focusing on inbound marketing, you create helpful content that
Google Analytics Tools
Google Analytics is a powerful tool that you should be using in your marketing mix. It allows you to view a magnitude of data from your website that you can
The Importance of Product Descriptions
Product descriptions are an important aspect of an e-commerce business. Unfortunately, they often get overlooked or underutilized. It is easy to fill this area with unappealing information, or just to
The 6 Emails Every Ecommerce Store Needs
Consumers are becoming more alert and aware of what you send to their inbox. They are sick of spam email! Sending creative and strategic emails can ensure that your emails
Tips for Creating Awe-Inspiring Content
Content is now, more than ever, a critical component to your marketing strategies. The content that consumers look at is the center of connection between your brand and them. Because
Free Logo Design Applications for DIYers
Design is Important A logo is one of the most important elements of a business. It is a symbol that represents your brand to both you and your customers and
The How and Why of Shopify
When first launching an eCommerce website, it can be difficult to decide what platform to help design and build your website. Shopify is a popular and effective program to consider
8 Tips to Enhance Product SEO
Search engine optimization is an important aspect to focus on in your marketing mix. It helps you improve your search engine ranking when consumers search for relatable keywords and topics
Google Adwords And Why You Should Be Using It In 2019
The Internet is changing Becoming noticed on the internet is increasingly becoming more difficult for e-commerce websites. It can feel like you are facing a thousand other businesses and
CRM for Ecommerce Stores (Hubspot)
What is a CRM? Managing relationships with customers is becoming one of the most important aspects of modern business. A CRM program, also known as customer relationship management, is
Leah Fishman | Brews & Business with Jacob Dubois
We would like to introduce you to Brews & Business, an interview series with our favorite people talking about, well, brews and business. We have been falling in love
Google Analytics
Google Analytics is a free tracking tool that provides detailed information about the individuals visiting your website and the actions that they take while on your website. It allows for
How to set goals nearly impossible to forget
There’s no doubting that people who set goals are more successful than those who don’t. Setting goals can be quite easy but executing on those goals is often much
A/B Testing
What is A/B Testing? A/B testing is a way to perform controlled experimentation for your ecommerce website. It involves creating a hypothesis, a control, and a variable. The goal
Get started with Personalized Marketing
Personalization in marketing is quickly becoming more and more essential to stand out against the noise. With new technology & businesses aimed to help you personalize your marketing materials, it’s
The Power of Contests & Giveaways
Contests & Giveaways are a classic marketing tactic that have been around for quite awhile but with new technology, comes new rules. By offering an item for free, a company
Why you should be using behavioral email marketing
Behavioral email marketing generates much of the revenue for online stores across the globe. As eCommerce grows more each year, brands are utilizing automated strategies to communicate with their customers.