What is A/B Testing? A/B testing is a way to perform controlled experimentation for your ecommerce website. It involves creating a hypothesis, a control, and a variable. The goal is to test new ideas for your website and see how successful they will be with consumers. This allows you to better implement changes to […]

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Personalization in marketing is quickly becoming more and more essential to stand out against the noise. With new technology & businesses aimed to help you personalize your marketing materials, it’s easy to get started. 79% of consumers say they are only likely to engage with an offer if it has been personalized to reflect previous […]

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Contests & Giveaways are a classic marketing tactic that have been around for quite awhile but with new technology, comes new rules. By offering an item for free, a company both attracts new customers while engaging their existing customers. What are they? Contests & Giveaways are a great way to bring potential customers to you, […]

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Behavioral email marketing generates much of the revenue for online stores across the globe. As eCommerce grows more each year, brands are utilizing automated strategies to communicate with their customers. What is behavioral email marketing? Behavioral Email Marketing is an automated, customer-triggered communication strategy that is used to provide real-time value to customers while they […]

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