Why you should be using behavioral email marketing

Behavioral email marketing generates much of the revenue for online stores across the globe. As eCommerce grows more each year, brands are utilizing automated strategies to communicate with their customers. What is behavioral email marketing? Behavioral Email Marketing is an automated, customer-triggered communication strategy that is used to provide real-time value to customers while they… Continue reading Why you should be using behavioral email marketing

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The Power of Contests & Giveaways

Contests & Giveaways are a classic marketing tactic that have been around for quite awhile but with new technology, comes new rules. By offering an item for free, a company both attracts new customers while engaging their existing customers. What are they? Contests & Giveaways are a great way to bring potential customers to you,… Continue reading The Power of Contests & Giveaways

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A/B Testing

  What is A/B Testing? A/B testing is a way to perform controlled experimentation for your ecommerce website. It involves creating a hypothesis, a control, and a variable. The goal is to test new ideas for your website and see how successful they will be with consumers. This allows you to better implement changes to… Continue reading A/B Testing

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Businessman flying forward with a rocket engine to big target. Business vector concept illustration

How to set goals nearly impossible to forget

  There’s no doubting that people who set goals are more successful than those who don’t. Setting goals can be quite easy but executing on those goals is often much more difficult. There’s a number of reasons someone forgets or fails at their goals. Let’s try to eliminate as many reasons as possible. Why are… Continue reading How to set goals nearly impossible to forget

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Garlic-Lime Shrimp Tacos

How often do we have shrimp tacos? Not often enough. This garlic-lime shrimp taco recipe is quick yet delicious. Give it a try! Ingredients Tacos Juice of 3 limes 2 tbsp. freshly chopped cilantro, plus more for garnish 2 garlic cloves, minced 1/2 tsp. cumin 1 tbsp. olive oil Zest of 1 lime Kosher salt… Continue reading Garlic-Lime Shrimp Tacos

Authentic Street Tacos

  If you scour Pinterest or Instagram for tacos, you’re going to get about 8 million different recipes on how to make a taco. I have some mixed feelings about this, but mostly good feelings. On the one hand we are really exploring unique flavor combinations that had no business being together, however are delicious. There are Korean Chicken Tacos, BBQ Shrimp… Continue reading Authentic Street Tacos

Google Analytics

Google Analytics is a free tracking tool that provides detailed information about the individuals visiting your website and the actions that they take while on your website. It allows for a comprehensive understanding of what your website is excelling in and where it needs improvement. This information can help to create strong data – driven… Continue reading Google Analytics

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Turkey and Yam Spicy Tacos

  Taco Recipes can get pretty wild and this one is no exception. Pure taco goodness has always been found on the fringes though right? Enjoy! Ingredients 1 yam, peeled and diced 1 tablespoon olive oil 3/4 pound ground turkey 1/2 cup chopped sweet onion 1 clove garlic, minced 4 jalapeno peppers, seeded and minced… Continue reading Turkey and Yam Spicy Tacos