How many times have you seen the same bland, boring AI-generated messaging in your emails? A vague prompt in ChatGPT will always give you a vague output.
By adding specifics to your AI prompts, you give it context, details for it to create with. That’s when you get something usable. And when it comes to ecommerce emails, the more specific, the more likely browsers will turn into buyers.
In this blog, we give you 25 prompts you can copy, paste, and use right away. These prompts are written specifically for ecommerce and are designed to get you drafts that sound like your brand, not a bot.
The prompts below have context baked into them. This tells ChatGPT:
Fill in the brackets with your specifics for a draft that’s 80% of the way there.
Remember to review and edit your email content before sending anything to keep your brand voice your own.
Your welcome email is your first real introduction to new subscribers. Welcome emails convert 9.4X more than standard marketing emails. Make that first impression count.
Prompt 1: “Write a welcome email for [Brand Name], a Shopify store selling [product type]. Thank them for joining, explain what to expect from our emails, and include a soft CTA to shop our bestsellers. Tone: warm and conversational. Under 200 words.”
Prompt 2: “Write a welcome email for [Brand Name] that leads with our brand story. We started because [reason]. Include a welcome discount code [CODE] and make the CTA feel genuine, not pushy. Tone: friendly founder voice.”
Prompt 3: “Write welcome series email #2 for [Brand Name]. Skip the discount — this one builds trust. Share our best customer review, highlight our return policy, and link to our FAQ. Tone: reassuring and clear.”
The entire purpose of an abandoned cart email is to get that browser over the line and convert them. Here’s how to prompt those emails.
Prompt 4: “Write the first abandoned cart email for [Brand Name]. Sent 1 hour after abandonment. Friendly reminder, no discount yet, clear CTA back to the cart. Product left behind: [Product Name]. Tone: light, zero pressure.”
Prompt 5: “Write the second abandoned cart email for [Brand Name]. Sent 24 hours after the first. Address one common objection (quality, fit, or price). Include a customer review. Still no discount. Tone: empathetic and direct.”
Prompt 6: “Write the third abandoned cart email for [Brand Name]. Include a [X]% discount expiring in 24 hours. Short, punchy, and urgent without being obnoxious. Tone: casual and confident.”
Prompt 7: “Write 5 subject line and preview text pairs for an abandoned cart email for [Brand Name]. Product: [name]. Mix curiosity, urgency, and humor. No clickbait.”
A strategic post-purchase flow makes customers come back for more (for a deeper look, check out our guide to post-purchase email flows.)
Prompt 8: “Write an order confirmation email for [Brand Name] that goes beyond the order summary. Add a genuine thank-you, a brief brand differentiator, and one cross-sell for [related product]. Tone: celebratory but human.”
Prompt 9: “Write a product education email for [Brand Name] sent 3-5 days after delivery of [Product Name]. Share tips for best results, a care guide, and a CTA to leave a review. Tone: helpful, like advice from a knowledgeable friend.”
Prompt 10: “Write a review request email for [Brand Name], sent 10 days after delivery. Make it feel low-pressure and human. Explain why reviews matter to a small business. Include [REVIEW LINK]. Under 150 words.”
Prompt 11: “Write a replenishment email for [Brand Name] sent [X] weeks after purchase of [consumable product]. Remind them they may be running low and make reordering easy. Mention a subscribe-and-save option if applicable.”
Inactive subscribers will cost you money. Re-engage them with these prompts.
Prompt 12: “Write a re-engagement email for [Brand Name] subscribers who haven’t opened in 90 days. Acknowledge the silence with light humor, remind them what they’re missing, and include a small incentive [OFFER]. Tone: self-aware and playful.”
Prompt 13: “Write a win-back email for customers of [Brand Name] who bought once but haven’t returned in [X] months. Highlight what’s new, include a genuine ‘we miss you’ message, and offer a returning customer discount.”
Prompt 14: “Write the final email in a win-back sequence for [Brand Name]. Let them know we’re removing them from the list, but make it feel human. Give them one last CTA to stay. Tone: honest and a little vulnerable.”
A promotional campaign is effective when it leads with something your customer cares about. Lead with a conversation first; that conversion will come later.
Prompt 15: “Write a product launch email for [Brand Name] introducing [Product Name]. Lead with the problem it solves. Use early access framing and a CTA to shop now. Tone: excited but grounded.”
Prompt 16: “Write a flash sale email for [Brand Name]. Sale runs [X hours/days], features [product/category]. Create urgency without all-caps or excessive punctuation. Include a subject line. Under 180 words.”
Prompt 17: “Write a seasonal campaign email for [Brand Name] tied to [holiday or season]. Customer: [description]. Offer: [details]. Lead with a relatable seasonal moment before the pitch. Tone: conversational.”
Prompt 18: “Write 5 Black Friday subject line variations for [Brand Name]. Mix: curiosity, urgency, humor, value. Each under 45 characters. Avoid “exclusive” and “don’t miss out”.”
According to MailMend, personalized emails generate a 139% higher CTR than generic broadcast emails. Personalize for specific segments with these prompts.
Prompt 19:
“Write an email for [Brand Name] targeting first-time buyers who haven’t made a second purchase. Remind them of what they bought, suggest a complementary product [Product Name], and include a loyalty-building message. Tone: friendly check-in, not pushy.”
Prompt 20:
“Write an email for [Brand Name] targeting VIP customers who have ordered 3 or more times. Reward them with early access to [new product or sale]. Make them feel genuinely appreciated, not just like they’re receiving a marketing email.”
Prompt 21:
“Write a browse abandonment email for [Brand Name]. The customer viewed [product category] but didn’t add to cart. Highlight 2-3 top products from that category, include social proof (reviews or popularity indicators), and make the CTA easy. Under 200 words.”
Use these prompts for situations that may come up but don’t fit neatly into any other category.
Prompt 19: “Write an email for [Brand Name] targeting first-time buyers who haven’t returned. Reference what they bought, suggest [complementary product], and include a loyalty-building message. Tone: friendly check-in.”
Prompt 20: “Write a VIP email for [Brand Name] customers who have ordered 3+ times. Reward them with early access to [product/sale]. Make them feel genuinely appreciated, not like they’re receiving a marketing email.”
Prompt 21: “Write a browse abandonment email for [Brand Name]. Customer viewed [product category] but didn’t add to cart. Highlight 2-3 products from that category, include social proof, easy CTA. Under 200 words.”
Prompt 22: “Write a price increase email for [Brand Name]. Be transparent about why, thank customers for their loyalty, and give them a window to stock up at the current price before [date]. Tone: honest and appreciative.”
Prompt 23: “Write a back-in-stock email for [Brand Name] for [Product Name]. Build excitement around its return, add scarcity messaging (limited stock), and include a direct CTA.”
Prompt 24: “Rewrite this email for [Brand Name] to be shorter, punchier, and more conversational. Remove corporate language. It should sound like a real person who genuinely likes their customers. [Paste email here]”
Prompt 25: “Write 3 A/B test subject line variations for this [Brand Name] email. Variation A: value-forward. Variation B: curiosity-based. Variation C: personal/conversational. Each under 50 characters. [Paste campaign summary]”
Generic inputs produce generic emails. Be specific with the information you put in a prompt – the output you get will be more direct when you tell ChatGPT your product name, your customer type, your brand tone, and what you want the reader to do.
Schedule a call with us and let’s look at what your email can do for your revenue.