Warm spices, fresh orange essence, and a low slow cook time makes this Slow Cooker Carnitas tender, juicy, and full of flavor. Perfect for tacos, burritos and more!
PREP TIME: 15 mins COOK TIME: 5 hrs 15 mins Servings: 8
1 yellow onion
4 cloves garlic
2 small cinnamon sticks
1/2 Tbsp oregano
1/2 Tbsp cumin
1/2 tsp salt
Freshly cracked pepper
1/2 tsp chipotle pepper powder
3 lb pork butt roast
2 small (or one large) orange
Dice the onion and peel the garlic cloves. Place the onion, garlic, and cinnamon sticks in the bottom of the slow cooker.
In a small bowl, combine the oregano, cumin, salt, pepper, and chipotle powder. Cut the pork roast into 2-inch cubes. Place the cubed meat in a bowl and sprinkle the spice mix over top. Toss the meat in the spices until evenly coated. Place the seasoned meat in the slow cooker on top of the onion, garlic, and cinnamon.
Use a vegetable peeler to remove the thin layer of orange zest from one of the oranges. Squeeze about 1/2 cup juice from the oranges. Pour the orange juice over the meat in the slow cooker, than sprinkle the pieces of orange zest over top.
Place a lid on the slow cooker, turn it on to high, and cook for 5 hours, or until the meat is tender and falls apart.
Use tongs to stir and shred the meat, and remove the cinnamon sticks. Either divide the meat and liquid into smaller containers to refrigerate for later, or transfer the meat and some of the liquid to a skillet (preferably non-stick or cast iron). Cook the meat over medium flame until browned and crispy on the edges. Avoid stirring the meat too much as it will break down into tiny pieces. Use the crispy meat as a filling for tacos, burritos, nachos, or burrito bowls.
BigCommerce is an all-in-one e-commerce platforms that offers a wide variety of tools and solutions for businesses of all sizes. It provides users with a large amount of scalability and has some of the best built-in features of an e-commerce platform. BigCommerce can seem quite intimidating as a first time user, but follow the steps in our tutorial and you will have your website up and running in no time!
Step 1:Set Up Your Account
When first starting to use BigCommerce, they give you a 15-day free trial to try the software. To access this trial, simply go to the homepage and click the “get started” button in the top right hand corner.
After that, you must fill out some information to get started. They will ask you for an email, a password, and some general information about your business. This will help BigCommerce set up your demo website. It only takes a few minutes after you submit all of the info to have your initial website created.
Step 2: Follow the BigCommerce Dashboard Tour
When accessing your new site for the first time, the BigCommerce dashboard will prompt you with the option to take a tour of your new dashboard. We found this tour to be very beneficial and will cover the basic layout of the software. It will cover topics such as marketing, sales, and how to manage orders for your business.
Step 3: Store Name & Address
If these details were not entered at the start, the set-up wizard will prompt you to add this information. You can access this information by clicking on “Update Your Store Settings.” Under this section you will be able to add a name, address, phone number, and other contact information.
In this section you are able to mark your site as “Down for Maintenance”. This will allow for your site to display this message until you are ready to unveil it to the internet and all of your prospective customers!
Step 4:Choosing Your Theme & Logo
The templates that BigCommerce offers for its users are known as “themes.” You are provided with two free themes. These themes are modern and responsible, but have fairly basic features. If you are looking for more options, there are themes that you can pay for. The price for paid themes range from a one time payment of $150 – $300 per theme. Paid themes offer more layout and options compared to the free options. If you are unsure about a paid theme, you can view what it would look like on your individual website before you purchase.
It is important to note that when you change from one theme to another, any customization will be deleted. This means that you will need to keep track of what you have been adjusting to your current website before you switch to a new theme.
On the left-side menu, right below themes, there will be a tab called “Logo.” Click this and it will allow you to upload your company’s logo.
Step 5:Add Products
Now that you have set up your store to make it visually stunning, it’s time to add some products to the shelves.
To start this process, the first thing you need to create are the product categories you would like reflected on your online store. To add categories, click on “Product Categories” under the “Product” page. Your demo store will have some pre-loaded categories based on the type of store you chose. You can delete the ones you don’t need, and add others. Under each new category, you need to add a name, URL, and description to the category.
Once you have your categories set, it’s time to add your products. First you need to click on the “Add” tab under the products drop-down menu. Once you click on this, you will see multiple different fields to add your product information. The most important aspects to add when first entering product information is:
After you enter a few products into your store, you can view them all in a list by “view” under the products drop down menu. Under this list you will also see the demo products that BigCommerce added, you can delete these the same way that you delete the preloaded categories. If you need any extra help loading products into BigCommerce, you can find more information here.
Step 6:Shipping Rates & Methods
It’s almost time to start selling products online, but you first need to figure out how you’re going to ship products to customers. To set this up, head over to “Store Setup” and then click on “Shipping.”
The first set of information you are asked to enter is the businesses address. After that it’s time to set up what you would like to charge for shipping. Some business offer free shipping on all orders, or none at all. If you decide you want to charge for shipping, the easiest way to do it is by offering a flat rate shipping price. To set this up, you click on the “Flat Rate” shipping option, you can decide what you would like to charge for each order that you are shipping.
While setting shipping up, you should also set up your payment options. BigCommerce offers its own payment processing service, or if you already have one set up, you can use that too. To find the payment options, click on “Accept Credit Cards & Paypal”. From here, if you would like to use BigCommerce’s payment service, you can set it up. If you already use Square, Paypal, or another merchant account, you can set it up below.
Step 7: Store Information Pages
You are almost able to launch your website using BigCommerce! One of the last things you need to do is to fill out your store information pages. Having these pages will allow you to communicate your brand to customers and to help answer common questions. BigCommerce makes this process easy by providing a web pages section where you can customize information pages. A few of the most common store info pages are:
Shipping & Returns
Step 8:Launch Your Site
It’s finally here, the moment you’ve been waiting for! After following all the steps listed above, you’ve added enough information to launch your e-commerce website. Click on the orange button that says “Launch Your Store.” After you press this, your store will be live and you can start selling products!
Choosing Your Plan:
Once you’ve decided that you want to host your website through BigCommerce, it will be time to decide what plan is right for you. Three different monthly plans are offered, standard, plus, and pro. BigCommerce also has an enterprise option, this is a custom option for larger businesses that are looking to take their growth to a new level. All of the plans have different features to help suit small startups all the way up to large corporations. You can find out more about the BigCommerce plans, here.
BigCommerce offers helpful resources for consumers on their website. They send out a weekly newsletter that is filled with helpful tips, strategies, and news happening in the ecommerce world. If you are looking for more specific information, BigCommerce offers helpful guides that you can download, and free webinars to watch. All of these resources can be used to help better understand the software and how it can be used to benefit your business. To find out more about this additional information, click here.
BigCommerce is a strong tool that can be used to take your business to the next level. It provides features that all businesses can use, at a top-tier price. The steps we have listed out above, will help you set up your website quickly and effectively. But these steps only scratch the surface of what BigCommerce is able to do. If you have any questions about setting up your new website with BigCommerce, feel free to reach out to our team.
Inbound Marketing is a methodology that helps to draw customers into your business instead of you reaching out to them. When focusing on inbound marketing, you create helpful content that will attract qualified customers to your website. This content is usually in the form of a blog post, social media, or SEO. The idea of inbound is to present your business in a helpful way compared to the traditional outbound methodology of marketing. Inbound marketing forgoes the ways of the pushy selling techniques that consumers are all too familiar with. The content that you create will help to solve a customers problem or provide them with additional information that they are looking for.
The term inbound marketing was first coined by, Hubspot, and they have continued to help expand the understanding and methodology of inbound marketing. They have created the process of inbound marketing as attracting, converting, closing, and then delighting customers. Hubspot offers a lot of online courses to help learn inbound, this article is actually a form of inbound in itself. You can see some of their courses and offerings by clicking here.
Benefits of Inbound Marketing:
Increase Trust – This is one of the biggest benefits of inbound marketing. When customers view your content they gain valuable information, whether they knew they needed it or not. This helps consumers view your brand as a place where they can find useful content and not just spend money, ensuring they will return to your site over others.
Higher Quality Traffic – By creating specific content, you can draw in a more specific consumer demographic to your website. This will help turn your traffic into potential sales and revenue for your customers by bringing in less consumers that aren’t interested in your products/services.
It’s Inexpensive – That’s right, it’s cheap, at least for the most part. It doesn’t cost your company any extra overhead to produce videos, blogs, and social media content. Usually someone on the marketing team can take care of this, another option would be to bring on an unpaid intern to help create and manage this type of content.
Lasting Impact – Inbound marketing can help to create a lasting impact on your consumers. If a video or blog post stood out to them, they might bring it up in conversation or share it on social media. This again will help to bring more consumers to your website. It will also leave the customer thinking about your brand, and hopefully bring them back to your website.
It is important to note that success with inbound marketing campaigns will not come overnight, it will take some time. Make sure to keep creating content even if there is not a significant change in website traffic. After you have started to produce inbound marketing campaigns, it is important to analyze the results. This will help you better understand what types of content your consumers are most interested in, and what you can tailor future content to be about.
How Inbound Marketing May Be Used:
Since inbound marketing is so broad, there are a number of ways that it can be used in a business setting. Below are some examples of how to use Inbound Marketing.
An online kitchen store has been seeing a drop in customers that are visiting their site. They would like to draw more qualified customers to their website. Their marketing director created a few options to attempt to attract more qualified visitors. They suggested:
– Write blogs on their favorite items in the store
– Produce videos of new recipes
– Send out a weekly newsletter with cooking tips
A small marketing firm is trying to consider new ways to inform its customers on the benefits and services that they offer. The firm decides to:
– Post customer testimonials on social media
– Write blog posts about current marketing trends
– Create downloadable ebooks
– Bi-weekly web seminars
Inbound marketing has grown to become an important aspect of the marketing mix for an e-commerce business. It helps to attract high quality visitors to your site and creates a better relationship with these visitors. This in turn will help to increase sales and revenue for your business, all being done at an affordable price. Not sure where to start? Reach out to our team and we would love to help you out.
Google Analytics is a powerful tool that you should be using in your marketing mix. It allows you to view a magnitude of data from your website that you can use to assist in making educated marketing decisions. There are so many options with Google Analytics that it can sometimes be overwhelming on where to start and what features are the most applicable to your business. Listed below are some of the features that we find the most helpful for any e-commerce business.
We have previously covered Google Analytics. If you need a general overview of the application, you can see it here.
This section can be somewhat intimidating if you are unsure what to look for. By using the behavioral flow feature on Google Analytics, you will be able to track your user’s step-by-step experience navigating your website. It allows you to see what pages they clicked on, if they backtracked, and where you might have lost them along the way. Using data from this section can help optimize the journey for your users and guide them to making a purchase.
A behavioral flows feature that I find specifically beneficial, is that it shows you the page that visitors started on. This can help you better understand where the traffic from your site is coming from. Whether that is from a marketing campaign, social media advertisements, or users clicking onto the homepage from Google.
The audience reports gives you an insight into the users that are traveling to your website. It provides you with multiple variables that you can click on ranging from demographics, interests, and even the operating system they are running when visiting your site. Knowing this information about your traffic can help you make more direct connections with them and how you choose to represent your company.
There are many avenues in this section, but I think that one of the most interesting is the Behavior section. These reports provide a gold-mine for understanding how your audience is interacting with your website. It provides how recently they visited, the frequency of the users, the time they spent on the sight, the number of sessions, and multiple other things.
Do you consider yourself a Google Analytics pro? After using the software for a while it could be time to step your game up and try custom reports.
Using this feature of Google Analytics allows you to view your data exactly how you want to. To create your own custom reports in Google Analytics you just need to scroll down on the right side. It will provide you with multiple variables that you can customize to see the exact data that you want. Because of this it will help you save time by producing more efficient reports and provide you with the exact data that you’re looking for.
If you are still trying to gain more Google Analytics experience, I suggest checking out the training certifications that Google offers. There are six different courses that cover a wide range of topics. The certifications combine watching short videos with step-by-step tutorials to help you gain the most out of each course. Upon completion of these courses you will be able to set up more complicated configurations, more complex data analysis, and more marketing tools to help grow your business. You can find an overview of the certifications here.
We hope this article showed you just the beginning of Google Analytic’s power. Utilizing these new features on Google Analytics will help you capture the full benefits and maximize your use of the application. If you need any assistance Google Analytics, feel free to reach out to our team.
Product descriptions are an important aspect of an e-commerce business. Unfortunately, they often get overlooked or underutilized. It is easy to fill this area with unappealing information, or just to copy the factory specifications from your supplier. This should be avoided at all costs. Although it may take some time, we advocate having strongly written product descriptions which can help to increase sales and revenue for your company.
A product description is used to show a products value to a potential customer on your website. If done well, it will provide features and benefits of the product which will influence a potential customer to purchase. A product description should include a description on how it can fix a customers problem. Many times customers go shopping to find a solution to a problem, this is a perfect area to highlight why your product is the best for them.
Below are some of the tips that we have created to help you get the most out of your product descriptions:
Write Your Product Descriptions:
Sounds easy right? Many e-commerce retailers tend to copy the description and facts that are provided by the manufacturer. Some of these facts and features will be relevant, but not all of them. Make sure to take some time to develop and write at least part of your product descriptions, it will help you stand out to your consumer.
Tell a Story:
This doesn’t have to be an elaborate fairy tail, but writing a story about the product can help sell it to the customer. You could use storytelling aspects to talk about the product’s history, or highlighting how it could help solve a specific problem.
Write For Your Target Audience:
This is one of the most crucial aspects to consider when writing product descriptions. Would you use the same language when selling a television on craigslist as you would selling it to your mother? Probably not. When writing these descriptions it is important to use phrases and words that are relevant to your target audience and their uses.
You won’t be able to make every description perfect when you first write it. You will have to test different variations to see what works best for your website. If you notice low conversion on a product, consider adjusting the description in slight increments and measuring the results.
Make sure to include all of the details that are applicable to the customers shopping on your website. If you notice an influx of emails asking about certain product features, include those on the description. Some consumers want more details, while others want only a small amount of information.
Easy To Read:
I know that we’ve given you a number of tips so far, but don’t let your descriptions get overly complicated. Make sure that they will be easy to read and comprehend for the users visiting your website. Have others read your finalized description to see if they can identify the main selling points.
Product descriptions are an important part of your website, and shouldn’t get brushed under the table. It will take some time and creativity to understand what aspects are important to include in your descriptions. If you need any help, feel free to reach out to our team.
Content is now, more than ever, a critical component to your marketing strategies. The content that consumers look at is the center of connection between your brand and them. Because of this, it is crucial that this content is produced at a high standard and aligns with your overall business. Below are 7 tips to keep in mind while you produce content for your website, social media, and other avenues for your company.
Content Marketing Plan
It is paramount that you and your business develop a plan to help align content strategies with business goals. Having a documented plan allows for your business to strategize and produce goal oriented content. Sit down with others from your company and decide exactly what you are hoping to gain from producing content for your business. Firms with a good marketing plan will have their calendars filled to the brim with content and when it should be produced/posted.
Quality vs. Quantity
There is no need to rush the creation of content for your website. The content that you produce directly reflects your website and brand as a whole. Take the time to produce quality content that will impress your visitors and leave them with a strong view of your brand.
As the internet continues to grow, it is becoming more difficult to stand out. Producing original content will help to draw in and engage consumers and it will help you stand out. An original blog or video post can stick with a customer and leave them thinking about your brand in a way that a paid ad never could.
Use Multiple Types of Content
Content is now consumed under a multitude of mediums. Consumers don’t always want to read a blog post, sometimes they prefer short videos or social media posts. Mixing up the ways you produce content will help reach and engage a broader audience.
Decisions & Data
A strong way to plan how to create content is by making decisions based on data you already have access too. Looking into data from applications such as Google Analytics, can give you additional insights on your consumer base and how they interact with your website. This can help you decide the best type of content to produce.
If you are unfamiliar with Google Analytics, you can learn more about it here.
It is crucial to make sure that the content you produce is directed at your target audience. This will help draw in consumers that are interested in your products and will create more website visits and conversions. If your content is too broad, it will draw in visitors that won’t convert to customers.
Switch It Up
To help keep the creative spirit alive, have others in the office create content. This can be a fun way to get co-workers from other departments involved in the content creation process. This can also help prevent your team from feeling burnt out and struggling to come up with original ideas.
Hopefully this article has shown you that great, consistent content isn’t an unachievable goal. With a little time and practice you can be attracting customers through your businesses content in no time.
A logo is one of the most important elements of a business. It is a symbol that represents your brand to both you and your customers and it is used as an easy identifier when consumers are shopping. This is not an aspect of your business that you want to cut corners on, and it can be frustrating to decide where to start. It is expensive to pay someone to design a logo, and some of the high-end programs such as the Adobe Creative Suite, have a big learning curve. Fortunately enough there are many free and easy programs that can be used to help design your logo. Listed below are four of our favorite tools that can be used by individuals with ranging skill levels.
Canva is a free online tool that is a favorite for those DIYers. It gives you access to thousands of templates that are a great starting point for any project. To use the program you must first sign up. You can use Facebook, a Google account, or just a regular email. Once you have done this, there are hundreds of quality templates that you have access to for your new logo. Each template is designed for a specific document purpose. They have templates for social media posts, documents, designing logos, and much more. The application was created with an intuitive drag and drop operation, with millions of photos and shapes available to use. You also have the option to upload your own photos. Canva also has hundreds of fonts that you can choose from, this allows for increased customisation and a better representation of your brand. Below is a photo of the start to a Canva logo design.
Canva can be used on most computers and any IOS mobile device. This is great if you are on the move or have access to limited resources. Canva does have the option to upgrade and pay for the service. It is called Canva for Work, and is designed for small businesses that plan on producing a large amount of documents through the application. It provides more features, such as team collaboration, the ability to save brand logo/templates, and provides folders to help organize information. This additional features comes in at a monthly cost of $9.95 USD.
Hatchful is a free logo application designed by the developers of Shopify, and specifically for logos. If you want to learn more about Shopify, you can here. Hachful is a logo design application that uses AI to help suggest brand assets for your business, by combining icon and color combinations for your business. It only takes a few minutes to answer the initial questions asked on the screen, and it will provide you with a large number of new logos to test out. Each logo include pre-sized photos for most social media sites. This allows for you to have high quality logos that consumers will recognize on all social media platforms. I went onto the website and within 3 questions, they created hundreds of new logos for a fictional business “Chad’s Chucks.” An example of three of the logos are below.
Squarespace Logo Maker
Squarespace is a popular application that is known to help you build websites. They also offer a simple application to use during the logo generation process, Squarespace Logo Maker. This program provides both text and icon options that you can use when creating your logo. This application is the easiest to use on the list, with a very easy learning curve. The designs that it creates are somewhat basic, but it provides a great starting point. I again used the business “Chad’s Chucks” to provide an example of what the workspace provided by Squarespace looks like.
Squarespace allows you to download low-res and watermarked versions of your logo for free. But for $10 USD you can download a high-res version, or you can download them for free if you are already a Squarespace customers. This application is perfect for creating a simple logo that will still attract customers to your brand.
The last application we will be talking about is Gravit Designer. This is a free application that allows you to design your logo, but differently compared to the others listed above. This program is similar to Photoshop and GIMP, it includes tools such as layering, drawing tools, effects, and many more. This sort of application is more suited for an intermediate-advance graphic designer. But if you are looking to step your game up, Gravit provides video tutorials to help customers become more familiar with their application. Below is the start to a new logo for “Chad’s Chucks”.
Gravit does have a few templates that are pre-sized for specific uses such as blog posts. The application is designed to integrate with the Gravit Cloud, which is another free program. This will allow you to backup files and share them with others at your business. Gravit Designer is a great application if you are more experienced and are looking to create a unique logo, but it will take more time. Gravit is free but if you find yourself using it enough, you can upgrade to the Pro version for $80 USD.C
Even though it is intimidating to create a new logo, there are many applications to help you during this process. These applications can be used on a large variety of devices and cater to all skill levels. All of the options that we have gone over today have a free version to help you get started with your logo. A few of them charge small fees to download and use the design, but the $10-$20 dollars you will spend can give you a logo that you can use for years. Have fun designing, and if you need any help let us know.
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